The purpose of getting a product certified is to ensure that the product is essentially in the organic traceability loop, regulated & also to prevent fraud . The certification mark in the product serves as a product assurance for the end customer & he/she can easily differentiate between certified & conventional products.

Growers, producers & traders undergo stringent annual audits checking input material for growing, processing methods, quality & safety in handling organic products, testing for pesticides, heavy metals & other toxins – to ensure they are under allowable limits. By following these elaborate procedures & guidelines, the processor can give the best quality organic product as an output.